Facing ‘worst ever’ demand for nurses, some hospitals offering unprecedented bonuses 

One sign of the severity of Georgia’s nurse shortage can be seen in the bonuses offered to experienced RNs to join a hospital workforce.

Some health systems in the state are paying bonuses of more than $10,000 to attract nurses. And Piedmont Healthcare, which is rapidly becoming Georgia’s biggest health system, said it has offered bonuses of up to $30,000, a figure that has startled local health industry officials.

Piedmont Columbus Regional

Nurses are not the only personnel in short supply. Respiratory therapists are also in high demand.

Meanwhile, some nursing homes have offered up to $10,000 sign-on bonuses for certified nursing assistants but have received “no results,’’ said Devon Barill of the Georgia Health Care Association, an industry group. “This is unprecedented.’’

Much of the RN shortage has been driven by the COVID-19 pandemic. Causes of the supply crunch include nurse burnout from pandemic duties, an aging workforce, and RNs leaving for jobs that are less stressful – and often higher-paying. If you want to further your education and search for better opportunities, you may consider taking up a doctor of nursing program.

The need for hospital bedside nurses with experience “is the worst we’ve ever seen it,’’ said Matt Caseman, CEO of the Georgia Nurses Association.

It coincides with general workforce shortages as businesses reopen operations as the number of COVID cases decreases.

Sign-on bonuses have been offered for years as health care organizations around the country struggle to recruit and retain nurses. Still, the amounts currently being offered appear stunningly high.

Baptist Health System in San Antonio is offering sign-on bonuses of up to $20,000 to newly hired nurses, as well as to patient care and lab associates, Becker’s Hospital Review reported this month.

The nursing shortages, meanwhile, may prove worse in the future. RegisteredNursing.org recently reported that the number of RNs needed in the United States is estimated to skyrocket by 28.4 percent, from 2.8 million to 3.6 million. “While most states are projected to keep up with demand, there are many places that are expected to have significant shortages in registered nurses,’’ the report said.

NurseJournal data show that Georgia has about 10 nurses per 10,000 population – the fifth-lowest ratio in the nation.

More competition for staffers

RN shortages existed before COVID-19, but the pandemic has exacerbated the problem, said Phoebe Putney Health System, based in Albany.

“We currently have a larger-than-normal number of openings for nurses, respiratory techs and other health professionals, including lab specialists and certified nursing assistants,’’ Ben Roberts, a spokesman for Phoebe Putney, said Wednesday. Phoebe is offering sign-on bonuses for certain positions of up to $12,000, paid out over two years, he said.

Another reason for the nursing shortage is that many nurses have been pursuing contracts as travel RNs, who can get paid high amounts for short-term work.

One nurse who requested anonymity told GHN on Wednesday that she left a metro Atlanta hospital for work as a travel nurse in California. “It’s not as stressful, it’s more money and perks,’’ including housing and use of a car, she said.

The education pipeline isn’t supplying as many nurses as needed.

“Nursing schools simply aren’t graduating enough new nurses to keep up with demand, as many experienced nurses enter retirement,’’ says Phoebe’s Roberts. “Health care professions are challenging jobs that often require less-than-ideal working hours, so fewer students seem to be choosing careers in health care.  There are many more opportunities for nurses outside the walls of hospitals today than in years past.

“Also, temporary staffing agencies have grown rapidly in recent years, offering salaries that often are difficult for hospitals to match.  As contract labor pay soared during the pandemic, many nurses who had never before worked as travel nurses decided to explore those opportunities.’’

Phoebe said it has partnerships with multiple nursing schools in its area, providing scholarships and funding teaching positions that will allow those schools to increase enrollment and graduation numbers.

University Health Care System in Augusta said that currently there are smaller class sizes in nursing schools and a shortage of nursing instructors locally. The system also cited “the inability of students to complete their in-person clinical training because of COVID-19 that is slowing our ability to backfill those positions.’’

Children’s Healthcare of Atlanta is also reporting a tight labor market, and is currently hiring nurses, respiratory therapists and other clinical staffers.

“Our organization is paying sign-on bonuses of $5,000 to $15,000, depending on the role,’’ said Children’s Healthcare spokeswoman Allyson Wright. “Also, we are working with our nursing staff to address fair compensation and to ensure nurses and all of our staff feel supported. Children’s is committed to being competitive in this tight labor market and we are finding that our nurses who remain at Children’s are dedicated to supporting kids and their families.’’

Small facilities find it hard to compete

The hiring pressure is felt by smaller rural hospitals, which can’t match the pay of bigger urban medical centers. These healthcare facilities must use services from companies like https://www.sterlingcheck.com/industries/gig-economy/ to conduct background checks on the nurses they will hire.

Habersham Medical Center

Habersham Medical Center, with 53 beds, said it has traditionally served as a training ground for nurses right out of school. After a year or so of work at the Demorest hospital, many RNs often go to systems like Northeast Georgia or Piedmont for higher pay, said Habersham CEO Tyler Williams.

Habersham has to hire temp agency nurses, who cost more than staff RNs. “A lot of nurses can make more money working at an agency,’’ Williams said Wednesday.


He added that there are shortages of certified nursing assistants as well.

“We are unable to pay like big systems can,’’ he added. “I don’t know how rural hospitals are going to compete with that. We have a hard enough time to keep our doors open.’’

Piedmont, which is expanding to 15 hospitals in Georgia, said the need for acute-care nurses and respiratory therapists is high. “This situation also has been exacerbated by having to compete with national agencies, which are paying extremely high hourly rates,’’ said Piedmont spokesman John Manasso.

But the Atlanta-based system is seeing recruitment pick up. “Qualified nurses may earn up to $30,000 in sign-on bonuses and/or relocation with a commitment that extends through a two-year period,’’ Manasso said. “So far, our offering of enhanced sign-on bonuses has penetrated the market and encouraged travel nurses to come off the road and has encouraged nurses outside the state to come to Georgia for full-time employment with our organization.’’

Emory Healthcare did not disclose the bonuses, if any, that it offers to new hires. The jobs in demand, besides nurses, include pharmacists, medical assistants, and positions in the laboratory, environment services and food and nutrition, said Emory spokeswoman Janet Christenbury.

“During the pandemic, hospital nursing work was challenging, and some nurses left the profession for new opportunities, while others retired or chose travel nursing positions in other states with severe shortages,’’ she said. “With a nursing shortage in place prior to the pandemic, the additional loss of nurses to other career opportunities has intensified the shortage gap over the past year.’’

Marietta-based Wellstar Health System, which also didn’t specific incentive pay, said factors involved in staffing shortages include “increased competition, an enormous demand for health care workers due to the pandemic, and reductions in the nursing workforce from retirement.”

Barill of the Georgia Health Care Association said that long-term care providers now face “an even greater decline in the number of individuals seeking and maintaining careers in the profession.’’

Due to staffing shortages, she said, many facilities “have had to limit admissions, which negatively impacts access to care.’’

Low reimbursement from Medicaid hurts nursing homes’ ability to pay competitive wages and to recruit and keep a competent workforce, Barill said. But in an attempt to keep workers, facilities have offered staff wage increases, hazard pay, retention bonuses, shift differentials and overtime.

“We cannot discount or avoid confronting the very real impact that fear and emotional fatigue has had on existing and potential workforce over the course of the pandemic,’’ she added. “Frontline staff feel as if they have been placing themselves and their families at risk each time they enter the center. This concern has diminished somewhat as COVID incidence rates have decreased, vaccine availability has increased and the supply chain is less strained.’’