The costs of long-term care can be enormous. Yet Americans are buying fewer insurance policies to cover those expenses. The New York Times’ Ron Lieber reviews the reasons behind the consumer reluctance and lays out other choices in his “Your Money” column. It’s a compelling analysis — and makes the point that long-term care is something you need to be thinking about, either for yourself or your loved ones.

Lieber also takes a look at the future of long-term care insurance in another ”Your Money” column.